1. Google Analytics
Google Analytics allows you to monitor the health of your website for free. It also has a paid version called GA360.
You can learn where and how your website visitors are coming from by using the Google Marketing Platform. It can also track marketing campaigns and measure a variety of other metrics that determine how well your website works.
Data visualization enables you to create tabular reports, pie charts, pivot tables, and other data visualization tools. They can also be customized.
Predictive Analytics - Google Analytics uses machine learning models built into the native platform to predict how buyers will purchase your product or service.
Conversion tracking enables you to monitor the conversion rate. Based on this, you can decide whether to improve or change your strategy.
Integration with other Google Products - You can view additional metrics when integrating Google Ads, Google Ad Manager, and other Google products.
2. Google Ads
Google Ads is one of the best ways to reach out to new customers on the Google SERP, and it gives you a lot of control over your ad bidding. You can also put your bids to the test and strategize accordingly.
Create Ads for the Right Audience - Conduct keyword research using Google's Keyword Planner, then select demographics and devices where your ads will appear.
Spend Wisely on Marketing Campaigns - Because you only pay when users click on your ads, you can determine whether the keywords you select are appropriate for your marketing campaign.
3. SEMrush
It is one of the most widely used digital marketing tools for all of your SEO and content needs. You can do keyword research, competitor analysis, and much more. Though it is paid, you can still use the free version for an in-depth SEO strategy. Writing Assistant – When you choose a search term and plan to incorporate it into your content, this nice tool helps a long way. It provides all the important data such as the top-10 ranking pages on search engines and gives a summary of semantic words to include in your post. It also examines your writing and assigns a grade based on readability, SEO, tone of voice, and originality. Topic Research - Another powerful feature that allows you to create content that users want to read. It offers hundreds of questions for each subtopic associated with the topic/keyword you select. Based on this, you can choose the most pertinent questions and attempt to answer them in your content.
4. Canva
Canva has an exceptional variant for clients, yet it likewise offers a free rendition. This visual depiction apparatus is very natural and allows you to make outwardly engaging designs in minutes. Choose From Hundreds of Templates - This tool includes several templates to help you get started quickly. They are used for videos, graphs, infographics, and presentations, among other things. Image sizes are also available for various social media platforms such as LinkedIn, Facebook, and others.
No prior knowledge of graphic design is required. Canva's best feature is that anyone can create images, infographics, and more. You can quickly drag and drop elements by using an appropriate template.
5. WordPress
WordPress is a free and open-source content management system (CMS) written in PHP and used in conjunction with a MySQL or MariaDB database and HTTPS support. Among the features are a plugin architecture and a template system known as Themes in WordPress. WordPress began as a blog-publishing system but has since expanded to support other types of web content such as more traditional mailing lists and forums, media galleries, membership sites, learning management systems (LMS), and online stores. WordPress, one of the most popular content management system solutions, is used by 42.8% of the top ten million websites as of October 2021.
6. Buffer
Buffer is a web and mobile software application that allows users to manage their social network accounts by scheduling posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyzing and engaging with their community. It is owned by Buffer Inc., a remote company.
A group of European experts in San Francisco, led by Joel Gascoigne and Leo Widrich, created the application. Buffer's CEO is currently Gascoigne. By August 2021, the team had grown to 85 people working remotely from 15 countries around the world, with over 4.5 million registered users and annual revenue of more than $16 million.
7. HubSpot
When you're running multiple campaigns across multiple marketing channels, it's not only difficult to manage them all, but you also have to figure out what's working and where to make improvements.
HubSpot is an all-in-one marketing software solution that allows you to integrate all of your marketing channels and optimize for more traffic, a higher conversion rate, and a higher ROI.
The tool includes optimized templates for creating landing pages, as well as other features such as live chat and user action events that increase engagement and convert more visitors into customers.
8. Ahrefs
While traditional SEO was all about building backlinks, modern SEO practices are all about understanding the search intent of keywords you can rank for and building relevant and organic backlinks from authority sites.
Search engines will know how authoritative and trustworthy your website is if it has quality links leading to it. That is why off-page backlink analysis should be the foundation of your digital marketing strategy.
Even with a plethora of fantastic tools available, many digital marketers rely solely on Ahrefs.
With Ahrefs, you can perform competitive analysis and see which keywords your competitors rank for in organic search results, as well as find the best keyword ideas and instantly access your backlink data.
9. Slack
The success of any project in the world of digital marketing tools is dependent on the ease of communication between teams. That is why you should invest in simple software that allows your team to interact and share data without interruption.
Slack is a popular platform for team collaboration. Because of its simple data sharing and message search options, this sweet tool has won the hearts of many digital marketers.
Most importantly, Slack can integrate with all major project management, office management, sales, productivity, design, and developer tools, making it easier to keep track of all aspects of your digital marketing campaign.
10. BuzzSumo
Your content strategy should not consist of wild guesses as to what topics your audience will be interested in.
As a result, 60% of the most successful B2B brands have a documented content marketing strategy. In the meantime, only 21% of brands with the least successful content have a documented strategy.
To be successful in content marketing, you must conduct thorough research, which is why BuzzSumo is one of my favorite content marketing tools.