Email Marketing is an essential way of growing your business by reaching more customers. Here's a list of the top 10 Email Marketing Tools that can help your business reach new heights.
1. HubSpot Email Marketing
HubSpot, perhaps best known for their marketing automation platform, has recently launched a free email marketing tool that can handle many of a small business's transactional email needs.
The free version of HubSpot Email Marketing can send kickback emails from lead offers, thank you emails after purchases, or simply promote current campaigns. The simplicity of HubSpot's free email tool is one of its best features. To get you up and running quickly, the tool includes a convenient drag-and-drop visual editor as well as ready-made templates. HubSpot Email Marketing is distinguished by its native integration with other HubSpot tools, such as the free-forever CRM. When you create an account, you gain access to both tools, which allow you to create a centralised contact database, organise it into lists, and manage and track email performance.
2. Sender
With deliverability features, Sender is one of the best free email marketing tools on the market. It enables you to create visually appealing newsletters without any HTML knowledge. Simply choose a template and customize it with elements like images, videos, and text. You can personalise your newsletters for each recipient to make an even bigger impact. Sender's robust analytics feature is one of the main reasons it is on our list. It enables you to see who opened your emails, who clicked on the links, and when they were opened. It even assists you in creating accurate buyer profiles based on subscriber actions, allowing you to optimise your current email strategy and craft compelling offers.
3. Sendinblue
Sendinblue is a marketing communication platform that offers email marketing tools as well as customer relationship management and landing page creation. With over 70 design templates, Sendinblue's email design functions make it simple to create a visually appealing email. In addition, all of these templates are responsive, and you can preview your results to ensure that your design looks good on any screen size. After you've designed your email, you can automate the process of optimising your campaigns and targeting your ideal audiences with features like A/B testing and segmented recipient lists.
4. Omnisend
Omnisend is a sophisticated ecommerce marketing platform that centralises all of your communication platforms. Its free plan only includes email, but it's more than enough to support small and medium-sized businesses' email marketing efforts. It enables you to automate email delivery using behavioural triggers and easily time your communications based on the convenience of your customers.
You can use its in-depth audience insights to send more relevant email marketing messages. Create eye-catching newsletters by utilising time-saving features such as the Product Picker, which allows you to select all of the products you want to include in your email. You can also include scratch cards, discount coupon codes, and gift boxes to improve the performance of your emails.
5. SendPulse
SendPulse bills itself as a multi-channel marketing platform, but its most popular feature is email marketing. It comes with a slew of professionally designed email templates that can be easily customised using a drag-and-drop editor. The customised emails can then be configured to be sent out automatically at the appropriate time based on user behaviour, event triggers, and other variables.
The subscriber rating feature in SendPulse is an excellent way to identify your most valuable subscribers.It gives you the ability to examine each subscriber's open and click rates, as well as their read and unread rates. You can even add replaceable text fields to your emails to personalise them by name, gender, date of birth, age, and job role.
6. Benchmark Email
Benchmark Email is an excellent choice for an email marketing tool for creating responsive emails that look great on any device. You can include images in your emails directly from the platform. You can use the email editor to add effects, stickers, and text to your message to make it more effective. You can choose from a variety of pre-designed templates categorized by industry, type, and occasion.. For those with more HTML knowledge, you can even use the code editor to create emails from scratch. The dual view feature allows you to see your email design while editing it, which greatly simplifies the email creation process.
7. Mailchimp
Mailchimp is a well-known email marketing software provider. Their basic email marketing features, such as email creation and scheduling, are included in their free plan.. The smart suggestions feature, which provides you with valuable audience insights to optimize your marketing efforts, is what makes this a great email marketing tool.
The Content Manager, which allows you to save images and files for easy access, makes it simple to create emails on the platform. Mailchimp allows you to automate your emails at key points in the buyer's journey, allowing you to send out welcome emails, order confirmations, abandoned cart reminders, and more.
8. MailerLite
MailerLite stands out among free email tools on the market thanks to sophisticated features such as the landing page builder and the pop-up customizer. In addition to the basics, such as the drag-and-drop email builder, the tool includes a rich text editor and a built-in photo editor to help you create visually appealing emails. You can create responsive landing pages to match the emails you send, increasing your chances of conversion. Split tests on different variations of your email can be run to determine what works best for driving clicks and conversions. MailerLite also provides you with a detailed campaign report that includes important statistics such as click rate, unsubscribe rate, open rate, and more.
9. Mailjet
Mailjet includes easy-to-use and collaborative tools to help you create effective email marketing campaigns. Create responsive emails using any of the pre-designed templates to impress any recipient, regardless of device.. If you work in a team, you'll appreciate the platform's real-time collaboration feature, which enables seamless collaboration.
You can also add dynamic content to this email marketing tool, allowing you to create personalized and relevant emails for each recipient. This greatly improves the effectiveness of your email marketing campaigns. You can also integrate the platform with your CRM to manage your mailing list from a single dashboard.
10. Moosend
Moosend is an excellent email marketing tool that allows you to save time by automating repetitive tasks. You can create behavioural email campaigns based on the information and/or activities of your subscribers. You can use its advanced segmentation feature to send highly personalized emails to each recipient, increasing the open rate, click-through rate, and ROI.
This tool generates a detailed campaign performance report for you, so you know exactly how to optimise your campaigns and achieve even better results. You can even integrate it with some of your favourite apps to seamlessly transfer data between tools. It's also one of the few free email marketing tools that won't put its logo in your emails.